Of all online estate agents, Purplebricks.com is by far the UK’s largest and most well-known agency. There’s fees & services have been controversial. As with any reputable company, you have to take the good with the bad.

While some homeowners & landlords love Purplebricks, others take issue with some of their practices. Purplebricks reviews are mixed to say the least!

Are you preparing to sell or let your home and considering Purplebricks.com? You’ve come to the right place for an in-depth and honest Purplebricks review.

Here we’ll cover everything from Purplebricks fees to locations, experience, and pricing and the recent Strike buyout, so you can make an informed, trusted decision.

At A Glance

For those in a rush, this is the section for you! Below is our opinion on Purplebricks from the information available to us. The reasons for the ratings are described in the rest of the article.

Our rating	5
Fees	4/5
Reputation	1.5/5
Website transparency	2.5/5
Customer reviews	3.5/5
Range of services	3/5

Unlike when Purplebricks was formed, now there’s a number of online estate agents vying for your property.

In terms of the big firms, below is a snapshot of how they perform, their fees & services.

They are the most expensive out the bunch while they online rating is the lowest of the big 3 online agents.

Going toe to toe with Yopa, there is little difference in what’s on offer for those looking to sell their property withing the standard package.

London sellers may veer towards Yopa due to the premium charge by Purplebricks in this city.

Our rating	5	9.2	7.5
Trust Pilot Rating	3.5/5	4.5/5	4.5/5
Fee for selling a property - London	FREE	£999	FREE
Fee for selling a property	FREE	£999	FREE
Local Property Partner
Pro-photography
Listed on Rightmove & Zoopla
Floor plan	Included	Included	Included
Accompanied Viewings	From £699	£400 add-on	From £399
Conveyancing	Partner fees	Partner fees	Partner fees
Sale board	Included	Included	Included
Premium listing	Add-on	£99 add-on	Add-on
360-degree 3D tour
Pay later option
Read our review	Review	Review	Pending...

 

 

Lettings at a glance

Purplebricks also do lettings for landlords. However compared to other online letting agents, their coverage is restricted to London and a handful of other cities.

In addition, their fees are a lot higher than what’s on offer from other online agents, albeit they conduct viewings as part of their service.

Below is a breakdown of how the compare to other online letting agents

Our rating	6.2	9.1	9
Trust Pilot Rating	3.5/5	4.5/5	3.5/5
Nationwide?
Find a tenant fee	£1350	£39	£39
Management fee	£240 pcm	£99 pcm
Set up fee?	£540
Listed on Rightmove & Zoopla
Tenant references			£20
Accompanied viewings			£42
Deposit registration			£69
Rent guaranteed		£99 pcm	£207
Floor plans			£79
Read our review	Review	Review	Review

Purplebricks login

Customers of Purplebricks can login to view a range of details in regards to their property.

Once logged in, Purplebricks will show you viewings, offers, your property listing activity and messages from buyers, sellers and your assigned expert.

Logging in is very simple. Simply click this link and enter your email address & password.

How Does Purplebricks Work?

So, before signing up on Purplebricks, let’s go over exactly how the process works.

The first thing Purplebricks will do is set your property up on Zoopla, Rightmove, and their own website. They’ll explain the selling & letting process including how to view & field inquiries, offers and schedule or decline viewings. 

Purplebricks offers services on its online platform, a UK-based call centre, and through a group of local experts. These local experts will provide support throughout the sale process but aren’t as “hands-on” as a normal high-street agent. 

Once signed up and logged into Purplebricks’ portal, local experts are available for minor inquiries but don’t expect them to hold your hand throughout the process. 

For someone new to the home sale or letting process, this may be unsettling and disconcerting. Others may have no problem handling a majority of the work themselves with minimal support. 

Property investors and potential buyers can also use Purplebricks to find properties based on their location, budget, and specific needs. 

Did Purplebricks crack & WHAT ABOUT STRIKE?

Purplebricks recently had a lot of bad press and poor company news. From a tumbling share price and fines, it wasn’t looking pretty.

The share price was at an all time low.

The news coming from regulators wasn’t pretty either. A few laundering fines and deposit issues paints an even bleaker picture.

In light of all their troubles and red flags, Purplebricks underwent a major overhaul recently when it joined forces with another big name in the online letting game – Strike. Once rivals, Strike saw an opportunity to buy Purplebricks and eliminate the competition. At the time, Purplebricks was facing some issues both financially and functionally. The company realised that it might be in its best interests to cut its losses and take advantage of the olive branch Strike was offering. 

Once the two companies became one, the higher-ups at Strike realised something else – Purplebricks, despite its flaws, was a more widely recognized and reputable brand. That’s when Strike decided to continue operating under their business model, which offered notable perks like free house valuations and no fees for property sales but used the Purplebricks brand.

Today, the Purplebricks website, logo, and brand are all the same, but the internal workings of the company represent Strike’s values, mission, and business model.

More bad news in 2025: BBC Panorama Investigation

In July 2025, BBC Panorama aired a troubling investigation that placed Purplebricks back under critical scrutiny. The programme exposed high-pressure sales tactics being used by some estate agents — including Purplebricks — raising serious concerns about the transparency and fairness of their operations.

The investigation revealed that agents were incentivised to upsell services, particularly conveyancing referrals, regardless of whether they were truly in the best interest of the customer. Secretly filmed footage showed Purplebricks employees suggesting that clients should “play the game” and select recommended solicitors — not for better service, but to avoid additional charges or delays.

These tactics, according to industry experts featured in the programme, undermine consumer choice and distort the sales process. More concerningly, they may lead sellers to make misinformed decisions based on pressure rather than value or performance.

This exposé has added further weight to growing criticism that some online and hybrid estate agents prioritise internal targets and revenue streams over customer outcomes. For homeowners considering Purplebricks, this raises important questions about sales integrity, service transparency, and whether the advertised savings are truly worth it when placed against ethical shortfalls. 

UNDERSTANDING PURPLE BRICKS FEES

At this point, the main question that remains is how much are Purplebricks fees? Like most online estate agents, Purplebricks offers various services for different fees and pricing.

Another common complaint about all estate agents are hidden fees and sadly, Purplebricks is no different.

Purplebricks Selling Fees & Their Sell Your Home For Free Offer

One thing that made Strike stand out as a popular estate agency was its “no fees” offer to sell your home. Who wouldn’t want to market and sell their property without paying estate agent fees or a commission? 

Even after rebranding as Purplebricks, these free services are still a major selling point for the company. In fact, it’s the first thing you see when you visit the new Purplebricks website. 

Once you click on the “How it Works” tab, you’ll be asked to select your location. Choices include Wales, England, Scotland, and Northern Ireland. The process and fees work differently depending on where you’re located. For example, property owners in Scotland can request a Home Report, but this isn’t an option for any other location listed on the website. Make sure you read through exactly what comes with Purplebricks “free” services since it’s not a standard package across the board.

Other than the Home Report, here are the six steps included in Purplebricks free home sale package.

1. Free market appraisal
2. Market appraisal report
3. Instruction
4. Online advertisements
5. Managed viewings
6. Completion of the sale 

Most of Purplebricks services are done using an app. Property owners download the app and access all of the information this way, at their convenience. You can view your listing, see its activity, read and respond to inquiries, and choose the times and dates that work for you when scheduling viewings. 

Add-On Fees and Services

While many of these online features and services are, in fact, free, if you want any additional help (and most property owners do), you’ll need to pay. 

Here are Purplebricks updated packages and price lists. As you can see, free isn’t really free if you want any level of support or real guidance when selling your property in and around England using this newly-branded platform.

Free Package

For £0, this is what you’ll get.

• A valuation and report with insights about the property and your area
• A listing on “some” of UK’s top property portals 
• Access to an app that lets you manage your listing, viewings, and offers. You can also communicate with interested buyers using the app’s chat feature.
• Help to negotiate a final sale price
• Access to Purplebricks support team 

These are the bare minimum services required to sell a property in the UK – and that’s why they’re free. If you want any real support or guidance, these are the associated fees you can expect to pay.

• Hosted viewings – £899
• Listings on Rightmove – £399
• Featured property listing on Rightmove – £149
• Premium listing on Rightmove – £125
• EPC – £119
• Elevated photography – £99
• Drone photography – £199
• Digitally enhanced photos, 360-degree virtual tour, and professional floor plan – £699

In the fine print at the bottom of this page, you’ll also notice that a £60 Anti-Money Laundering fee also applies to all transactions. 

Boost Package

If you want to pay for additional services from the start, instead of finding out later that free really isn’t free on Purplebricks, you can upgrade to the Boost Package. For £899, you get all of the free services listed above (not the add-ons) plus these additional perks.

• Digital enhanced professional photos
• 360-degree virtual tour and professional floor plan
• Premium listing on Rightmove
• Access to expert mortgage advice for £149 

Even though the Boost Package advertises discounted mortgage advice, the fine print at the bottom of the page indicates additional fees may apply. According to the website, these fees vary “depending on your circumstances,” with some homeowners paying 1% but most paying up to £299 more to use Purplebricks mortgage lenders and advice. 

Other add-ons available for the Boost Package come at a cost and include

• EPC – £119
• Elevated photography – £99
• Drone photography – £199
• Featured listings on Rightmove – £149

Full House

If you’re the type of person who would rather just pay for everything upfront and know exactly what you’re getting for your money, you may want to bite the bullet and splurge for Purplebricks Full House Package. This deal will cost you £1499, and you’ll receive everything already listed above, plus a few more add-ons.

• Hosting Viewings Package (Purplebricks will organise, schedule, and host viewings for you)
• Mortgage advice from experts at Purplebricks (worth £299)

The same add-ons from the Boost Package are also available for purchase under the Full House Package. Some users argue that with a name like “Full House” and the hefty price tag attached to it, every service that the new Purplebricks offers should be included. Unfortunately, if you need an EPC, high-quality photography, and premium listings on Rightmove, it’ll cost you even more.

Purplebricks Letting Fees

Prior to the Strike buyout, Purplebricks offered limited letting services to landlords. Compared to other online letting agents, their coverage was restricted to London and a handful of other cities. In addition, their fees were a lot higher than what’s on offer from other online agents, albeit they conduct viewings as part of their service. Since the recent merge with Strike, Purplebricks has expanded its reach, added free valuations to its list of services, and utilised cutting edge technology to offer both online and in-person assistance from local experts.  

Some highlights of Purplebrick’s letting services include no tenant, no fee services, access to a rental calculator to determine what you’ll pay, and a knowledgeable customer service team. Landlords simply enter their postal code and monthly rental fee and Purple bricks determines the fees. Services include tenant find, let and rent collection, and fully managed.

It’s worth noting, though, that Purplebrick’s free property valuations are completely virtual, so they may not be as accurate as you’d hope. 

The price you pay for letting services through Purplebricks new structure depends on your location. You need to enter your postal code and the monthly rental fee to determine how much you’ll pay.

Here are some of the letting packages available at a glance.

Tenant Find

Finding tenants is usually one of the hardest and most stressful aspects of being a landlord. Purplebricks knows this, and that’s why they offer Tenant Find options. Again, you’ll need to contact them directly for a price based on your location and property, but here’s what you’ll get with this limited package. 

• Free valuation from a local letting expert
• Advertisements on Zoopla, Rightmove, and other popular portals
• Online letting management services
• Tenant referencing
• Legal tenancy agreement
• Deposits protected by an approved government scheme (an additional £36 fee applies to deposits registered via TDS)

Any additional services come at a cost. 

Let & Rent Collection

With the Let & Rent Collection Package, you get all of the services mentioned above plus the following.

• Tenancy renewals
• Gas safety reminders (annual)
• Online monthly rent collection statements 
• Free legal notices

Again, you can pay for add-ons if you want or need them, but prices will vary based on your location.

Fully Managed 

Some landlords simply can’t be bothered with all the responsibility and hassle that comes with managing a tenancy. For these property owners, Purplebricks offers fully managed services, which include the above services plus the following. 

• Property inspections every 6 months
• Repair and maintenance reports
• Access to Purplebricks management portal 

No Let, No Fee

Once offered by Strike, now operating under the Purplebricks name and brand, the company still promotes its “no let, no fee” feature. This means that landlords don’t pay until a tenant moves in. 

 If you’re operating in England, the chart below provides a comprehensive breakdown of the associated products, services, and fees associated with letting your property through Purplebricks.

HOW TO REGISTER ON PURPLE BRICKS

1. To get started, you need to create an account using your email address. You’ll also be prompted to create a password. 

2. Next, you choose your reason for signing up. We chose “I want to sell my property”. 

3. We were then prompted to enter our personal details.

4. Once completed, you’re asked to book a valuation

5. You are then asked to pick a time and date, very useful!

6. Finally, the booking is then confirmed and you’re informed of your local property partner

Not only is Purplebricks the largest and most popular online letting agent in the UK, but it’s also the most reviewed. 

With nearly 92,000 Trustpilot reviews, people have a lot to say about Purplebricks. The majority of Purplebricks reviews are poor, which says a lot about the company.

Most users focus on the company’s efficiency and pricing. If you login to the Purplebricks online system, you’ll immediately see it’s convenient and user-friendly.

Local experts and customer support make the sale process easy. Some negative reviews commented on a lack of communication between agents and sellers, but this was rare and generally directed at buyers, not sellers.

Some buyers said it was difficult to contact a real-life person to answer their questions, although there’s no evidence that Purplebricks outsources their support centre, which is located within the UK. 

A few buyers have also expressed issues with Purplebricks legal representation. 

Many homeowners comment on how well their property is portrayed through quality photographs and detailed listings. Users also like how easy it is to manage the listing, schedule and manage viewings, and see the sale process to completion. 

There is a wide discrepancy between different review sites. While Google & Trustpilot applauds Purplebricks, Reviews.io have different opinions with nearly 400 mostly negative reviews.

Purplebricks Reviews Are Mixed, But Mostly negative

When it comes to companies and services like Purplebricks, you get what you pay for. Anyone looking for a hands-on approach to selling their home should probably stick with a local, high-street agent.

For anyone with a little knowledge about the property market or time to invest in marketing their home, Purplebricks is a decent choice. 

Things we like

Overall, Purplebricks is an amazing brand with reliable and affordable services. The company’s brand awareness is leaps and bounds above many of its competitors in the areas of customer consideration, service, and impression. Purplebricks also has also dedicated the last decade to building brand awareness and a positive reputation in the UK estate agency market. These are just a few reasons why Strike chose to adopt the Purplebricks brand following the buyout.

The website also has an easy-to-use search tool that lets you search for prices using your postcode. 

Here, you can view a variety of packages, plans, and pricing based on your needs and budget. 

Examples include fully-managed services, tenant find, and let and rent collection. This page also lists everything that’s included with each plan so you can choose the one that makes the most financial sense. 

Another great Purplebricks tool we love is the “you could save” calculator. 

Right on the homepage, you’ll find a place to enter your postal code and check current fees associated with selling your property. From this same page, you can also book a free property valuation. 

These tools combined guarantee that you price your prosperity competitively and make the most on your sale or let. 

Improvements to be made to their service

There’s always room for improvement and although Strike’s takeover has come with some beneficial upgrades and advancements, the company isn’t without a few flaws. The biggest issue we’ve encountered is the high costs and fees, which, in some cases, are much higher than their competitors. 

Of course high costs and expensive marketing means Purplebricks’ fees are so much more expensive than other online letting and estate agents servicing the same areas. 

In addition to higher than normal service fees, Purplebricks also charges high set-up fees. 

Another downside to Purplebricks is that it’s not available nationwide for lettings. Unless your property is located in the UK or London, you can’t utilize their services 

One service that isn’t available for letting agreements is guaranteed rent. We found this strange considering second only to tenant-find services, rent collection, and guaranteed rent are two of the most popular and sought-after services for landlords. Adding guaranteed rent for landlords would probably increase Purplebrick’s earnings and customer satisfaction even further. 

How it went contacting the agent for more information

When we first contacted Purbplebricks over the phone, their automated menu was a bit annoying. There were an overwhelming amount of options to choose from and the automated messages seemed neverending. But once we finished going through the menu options, the wait time for speaking with an agent was short.

The salesperson we spoke to was extremely helpful and knowledgeable. They provided in-depth detail about each of Purplebricks’ services and had no issues answering our questions about pricing or availability. 

We also emailed the company with follow-up questions after the initial phone call. Not only did a salesperson respond quickly, but they provided exact answers to our specific questions. There were no additional sales pitches or pressure to upgrade our package or add more services to our existing plan.

Their live chat feature was also quite helpful when asking basic questions about Purplebricks’ services. This is likely a better way to contact the company for quick answers.

Expert Opinion

“Online agents provide an essential alternative to hands on sellers & landlords looking to save on fees.

The concept of online agents is an amazing idea, lower overheads which result in lower fees.

However, Purplebricks seem to have lost an element of their vision of being an online agent. High staff and marketing costs are taking their toll. While challenger online agents, sticking to the lower fee strategy, are eating up their market share.

Purplebricks were doing an amazing job in building their brand. Great TV ads and high visibility sponsorship deals made them into a household name. 

Unfortunately, brutal fines and breaches of regulation, alongside a falling share price have unwound some of the great work that was accomplished.

The future for this company is uncertain, but it would be a shame to see them fall out of the market. At the time of writing there is talk of Strike taking over the firm. That’s an interesting proposition, especially if Strike model is absorbed into the future Purplebricks brand.”

Raj Dosanjh, Rentround founder

The alternatives to Purplebricks

Unlike in its heyday, there are now a number of online agents offering low cost fees to selling or letting a property.

If you’re looking for an online estate agent alternative, check out our online estate agent guide for a more comprehensive overview.

Fees other online agents charge to sell a house are below.

Estate Agent	Fee	Average time to sell (weeks)	Average asking price
	£99	17	£324,612
	Free	8	£267,099
	£999	13	£331,512
SOLD.CO.UK	£100	3	£428,278

For landlords looking for an online letting agent, the other big players are below.

Online letting agent	Tenant Find	Key information
	£200	Premium packages available which include a wider set of services.
	£129	No frills service, landlord does the viewings. Rent Collection Type Services: £149pcm + £950 one off fee. Fully Managed: £5%pcm + £99 (one off fee)
	£49	Vey basic services for £49. Upgrade available that includes referencing for £99
	£49	The bare basics offered under this package. Fee includes 3 months advertising to find a tenant on the biggest portals. Fully Managed not on offer.
	Free	Free advertising on the main portals. A range of add on fees for other services
	£299	Rent collection offered as part of the fully managed service. Fully managed fee is 6% of rental income pcm
	£49	You save £50 if you select the tenant find option with just 1 reference. Fully Managed is based on £85 pcm, one of the cheapest
	£149	Fee includes tenant screening. Fully Managed £45 pcm
	£24.95	Fee includes 3 month listing on all major portals. Full management £49.00 pcm

Online Estate Agent Fees vs High Street Agents vs Hybrid

It’s important for you to understand the difference between paying online estate agent fees and using a local, high street agent. 

To complicate matters more, there’s the hybrid option which combines the two services and is part of what’s made Purplebricks so successful.

Let’s take a closer look at what services each type of agent offers.

Office Space and Local Branches

High street agents have local offices and branches they work out of. Most online and hybrid agents like Purplebricks do not. That’s not to say they don’t have a central office, but they don’t place individual agents at local branches. 

Working from one central location reduces overhead costs, which is one reason online and hybrid agents are generally cheaper than local agents. 

Hybrid Agents

As online estate agents grow more popular, they’ve combined the best of both worlds to offer what’s known as hybrid services. 

While most hybrid agents don’t have a dedicated office space or offer hands-on local marketing, they do lend support in addition to their online services.

Online hybrid agents like Purplebricks may provide a “local expert” to visit your property and perform a valuation. You may only meet this expert once, although they’ll remain involved in your property sale behind the scenes. 

Some online agents list your property on popular portals (more on this in a second) and leave you to your own devices. It then becomes your job to market and sell your home independently. 

Purplebricks doesn’t do this and won’t leave you unsupported, but they also won’t market your property the same way high street agents do.

Most online agents who work strictly online won’t assign you a local expert but will offer an account manager to help see you through the process.

Property Portals

Regardless of what type of estate agent you hire, they’ll advertise your home on popular property portals like Rightmove and Zoopla. For many homeowners, this is the primary way of advertising.

What you won’t get with an online agent is real-life, tangible marketing like brochures and pamphlets or advertisements in local magazines and newspapers. The good news is, these forms of paper ads are slowly dying off.

No local branches also mean less foot traffic for online agents, but with most properties selling online, this isn’t a major factor for most homeowners. 

As long as your property is listed on Rightmove and Zoopla, you’re sure to get the most views, leads, and inquiries. 

Both high street and estate agent fees cover these marketing efforts plus managing the listing, handling inquiries, and in some cases, scheduling viewings.

Conducting Viewings

Speaking of viewings, most potential buyers who are interested in your property will want to see it in person. After seeing the photographs online, they’ll inquire with your agent and set up a meeting time.

Now, strictly online agents will tell you about the viewing and let you handle it on your own. Hybrid agents sometimes offer viewing services at an additional cost. 

Purplebricks, for example, offers these services for £300 more than they’re already charging. Most local agents include viewings as part of their initial fees. 

Conducting viewings yourself is generally a bad idea. It’s not easy to show your home and answer hard questions.

After all, you’re emotionally invested in the property and it holds sentimental significance. It can be difficult to separate yourself emotionally. 

Not to mention, many homebuyers don’t feel comfortable asking questions or being honest to the homeowner. They prefer dealing with an agent.

Purplebricks FAQs