The Best Online Letting Agent Guide

ONLINE LETTING AGENT WHO IS THE BESTAre you considering letting your property or investing in a rental property? If so, you’re not alone. Countless people turn to rental properties as a form of passive income or even a career. While it takes an investment upfront, once you’ve established reliable tenants and an organised system, it can be a lucrative endeavour.

But the bottom line is, some people simply don’t have the time or interest in finding and vetting tenants, managing properties, performing routine maintenance, collecting rent, or filing all the necessary paperwork.

Does this describe you? If so, online letting agents can help make the rental process easier. 

Online letting agents take the guesswork out of renting out your property. Not only do they perform all the above-mentioned tasks, but they act as the middle man between you and the tenants.

Before you get started, you can use this helpful letting agent calculator to get a better idea of what online letting agent fees might cost.

Now, let’s dive into some of the best in the business!

  1. Scan high street & online letting agent fees
  2. Compare online letting agents
  3. Details on the most popular online letting agents

 1. Scan high street & online letting agent fees

You may be torn between betting an online or traditional letting agent. Blurring the lines even more is the new ‘hybrid agents’

To get a full view of all letting agent types, including their fees, ratings & services, run a free letting agent comparison.

All you need to do is enter your postcode and a few details about your property


Find your letting agent

marta wonder

I got the best priced agent in my area with all the services I wanted. Using Rentround I could see all the local agents in my area after just putting in my postcode.

Marta Wonder

I got the best agent in my area with all the services I wanted. Using Rentround I could agent fees, ratings and best of all how far the agent is from my rental property, plus it’s free to use!

Find your letting agent

2. Compare online letting agents

For those in a rush, we’ve created an online letting agent calculator.

Just click on the services you need and the agent you’re interested in to see how much they’ll charge


3. Details on the most popular online letting agents

We’ve collated some details about some of the most popular online agents. Read below for details about how they were founded, their recent history, news & fees.

While there are online letting agent fees tied to contend with, most people consider them a fair trade for less aggravation, time, and headaches. Hybrid estate agents perform all the tasks of an online letting agent but are also considered a traditional, high street agent.

Does it sound like hiring online letting agents to manage your rental properties is a no brainer?

It kind of is! So, now you’re probably wondering which agency to choose. We’re here to give you a breakdown of some of the best online letting agents on market.


OpenRent is a landlord and tenant service that’s been featured on BBC, The Sun, The Telegraph, and Mirror just to name a few. Its for sure one of the best online letting agents.

OpenRent is committed to providing resources to landlords to help them succeed. Founded in 2012 and named one of the biggest letting agents in the UK in 2015, this is a fast-growing, highly-qualified online letting agent.

Some of OpenRent’s services include advertising on their site, advertising on popular portals such as Zoopla, and tenancy creation for landlords. But OpenRent doesn’t just offer services for landlords.

Their mission is to match quality landlords with quality tenants. This way, both parties know they’re entering into a secure and positive rental agreement.

Not only does OpenRent eliminate tenant fees for both renters and landlords, but their charges are completely transparent from the start. Landlords benefit from hands-on experience and assistance with advertising, finding the right tenant, and creating a tenancy agreement.

Renters don’t have to deal with pushy agents or tenant fees. OpenRent even offers filters to help tenants find the ideal property — from pet-friendly options to the best properties for students or large groups.

There are currently over 428,000 properties available to rent on OpenRent, with over 2.3 million registered landlords and tenants.

With an average turnaround time of just six days, finding the perfect property or the perfect tenant has never been easier than using online letting agents at OpenRent.

upad letting feesUpad

In 2019, Upad was recognized as a gold winner at The ESTAS Letting Agent Landlord Awards, and it’s no wonder why.

With over 40,000 successful lets and an experienced team of online letting agents skilled in helping match landlords with tenants, Upad offers countless online tools that put both renters and landlords in control.

Upad prides itself in personal support, which is available 7 days a week. After all, people are searching for rentals 24/7 and 365 days a year.

Services range from advertising to organising and creating important paperwork and access to dedicated letting executives. You can choose the best package for your needs, which makes Upad a great option for a wide range of landlords.

Are you ready to start advertising your property immediately? Upad offers super fast service, listing your property on Zoopla and Rightmove within a couple of hours of signing up!

The easy to use online tools include an Upad dashboard where you’ll receive advert responses instantly. Here you can manage them and arrange potential viewings in a matter of minutes.

Upad’s online letting agents also handle all the necessary paperwork.

Agents not only select quality tenants but draw up all necessary contracts, collect the deposit, and craft all required legal documents to guarantee the arrangement is legal and compliant.

Upad has helped over 15,000 landlords, saving as much as £756. Tenants and landlords see fast results with property letting within 12 days.

howsy letting feesHowsy

Howsy is hassle-free service for both landlords and tenants. Howsy makes the rental process simple, transparent, and affordable with how-to smart tech.

Featured on Forbes, Fortune, Property Week, The Daily Telegraph, and The Guardian, Howsy matches great renters with reliable tenants.

Howsy is ideal for landlords who need help establishing and managing their properties.

Howsy’s online letting agents will help organise everything from rent collection to repairs. Regardless of the day or time you need assistance, Howsy offers 24/7 live chat and customer support.

Some features landlords will enjoy include finding tenants, contacting and referencing tenants, collecting rent, performing inspections, and repair management. Tenants can book property viewings online, no upfront fees, no deposit, and the ability to manage your tenancy online. Renters will even receive restaurant discounts!

Howsy prides itself in offering simple, efficient, and revolutionary services for both renters and landlords. With a deep understanding of what renters want and landlords need,

Howsy mixes smart-tech and years of experience and know-how. Howsy provides valuable tools to help guide the letting process but also puts control into your hands for a personalized experience.


Are you looking for a personal rental experience? is ideal for self-managing landlords. Not your normal online letting agents, is committed to creating a more modern rental experience.

Both tenants and landlords can benefit from supportive online resources that make understanding and managing the rental process online easy and convenient.

One of the leaders in the best letting agent rankings, has been a leading name in online letting agents since 2008.

In this time, they’ve received countless awards and recognitions including the Landlord Buy to Let Award for Best Website, the GoodWebGuide’s Property Website of the Year award, and top makes in an independent Property Ombudsman survey. Over 98% of customers recommend to a friend or other professionals.

Customer service is of utmost importance at with the value placed on a positive landlord and tenant interactions. is proud partners with The UK Association of Letting Agents, National Landlords Association, Safe Agent, and the Property Ombudsman, which means clients get access to a wide range of expertise and professionals in the field.

Landlords, you’ll have access to rent management, legal cover, rent protection, and guaranteed rent collection on time, based on the plan you choose. works in partnership with Zoopla, Rightmove, and over 100 partner sites for wide-spread advertising opportunities.

Tenants can use the website’s convenient property search tool to find recent listings that match their unique needs and requirements.

purple bricks feesPurplebricks Estate Agents (the biggest, but is it the best?)

With virtual viewings and a commitment to health and safety, Purplebricks Estate Agents are helping residents move safely in accordance with the latest government guidance.

In the face of the recent Coronavirus pandemic, Purplebricks is committed to providing the same quality online letting agent services clients are accustomed to. Free valuations are now offered virtually using Skype, WhatsApp, or your preferred platform.

If you prefer an in-person valuation, professional and experienced letting agents are happy to accommodate you using social distancing best practices, making them a leader in hybrid estate agents.

Clients then receive a comprehensive valuation report and guided instructions on how to list their property fast. The next steps include creating an individualized advertisement, managing the listings, and closing the deal.

Aside from safety, Purplebricks Estate Agents prides itself on employing dedicated, local experts and fair fees. Purplebricks Estate Agents are some of the most reviewed online letting agents around. Not only does this company let properties and find renters, but also buys and sells properties fast and efficiently.

Landlords receive the first month free, advertisements on Rightmove, hands-on support and guidance from start to finish, and several packages to choose from.

This allows landlords to choose the online letting agent fees that work best for them. Renters can book viewings immediately after searching multiple properties, speak to experts and take advantage of Purplebrick’s mobile app.

When it comes to buying and selling, clients are guided through the entire process by local property experts that know the area and the market. Photos, floor plans, and advertisements are all included in the online letting agent fees. Looking to buy a property?

Interested investors can easily search and book viewings and speak to industry experts for advice and direction.

The best Online Letting Agents Bring Experience to the Table

Any of these best ranked online letting agents can help your letting dreams become a reality. With helpful, easy-to-use online tools at your fingertips, both landlords and tenants can find the resources and results they need, fast!

Take the guesswork out of the rental process with any of these leading letting agent companies. The online letting agent fees you’ll pay pale in comparison to the peace of mind and stress-free experience they offer.


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marta wonder

I got the best priced agent in my area with all the services I wanted. Using Rentround I could see all the local agents in my area after just putting in my postcode.