Your domain name will represent your business and what people type in order to find you. Hence this is a decision that shouldn’t be taken lightly. So, to give you the best possible edge in your estate agency’s web design and marketing, here are our best tips on choosing a domain name.
1. Make It Brandable – Try to make a name that is in line with your brand instead of something that is generic.
For example, estateagentslondon.com sounds a bit spammy compared to something like purplebricks.co.uk or better yet an amazing name like rentround.com which I’m sure we’re all familiar with. The difference in our case is that these sites will be named after existing agencies and so if you happened to be called Estate Agents London it’s a lapse in judgement on your part. Jokes aside it is still possible to build trust in a domain name so long as it suits your brand.
2. Choose The Right TLD – The most popular and safest bet for an estate agent TLD is .com. This is by far the most used TLD as it simply stands for commercial representing a business. .co.uk is the same thing except it’s the UK-specific abbreviation. Now, bear in mind that the most popular TLDs can also influence the cost.
So, if it’s in line with your budget aim for the .com’s and .co.uk’s. There are a wide variety of TLDs some as whacky as .coffee and .ninja. It’s also possible to get the extension .agency to give some information about your business as an alternative to some of the most popular ones. The choice is up to you!
3. Keep It Short – Make sure to watch out for how long your domain name is. Having a long name filled with loads of random characters can hurt your ranking in major search engines like Google.
The best performing domain names are short and simple, devoid of hyphens, numbers and any special characters.
4. Watch Out For Trademarks – Some of the big fish out there will have trademarked their domain name or certain features of it.
Therefore if you were to start up an estate agency site called comparetheestates.com you will likely be infringing on comparethemarket.com’s trademark. You can check for trademarks on your government site local to your country which is way less hassle than dealing with a lawsuit.
5. Use Name Suggestions – On most of the popular domain registrars, they will have a domain name suggestion tool that pitches the most relevant available name to the one that you searched.
Often times if the name you’ve searched is taken they can drop you some really good alternatives.
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